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Who we are

Making better health easy for women

Movita Organics is founded and brought to life by Tonya Lewis Lee with Robert Sires, John Pasmore, Shola Adisa-Farrar, Allie Rose, Anastasiya Drevinskiy, Hume Merritt our scientists, formulators, fulfillment team and web designers... all of us driven to create and deliver to you a high quality vitamin supplement product designed to support a healthy lifestyle journey.

Health is personal

Everyone’s paths, goals, and bodies are unique. That’s why we’ve created a formula that meets the nutritional needs for any woman’s body. We’ve made our vitamins gluten-free, dairy-free, egg-free, meat-free, and allergen-free from shellfish and nuts so everyone can take them.

We’re here for you

We’ve created a proprietary fermentation process so that our vitamins have greater absorption rates and are easier to digest. And, we’ve made our production transparent: ICS-certified organic, non-GMO whole foods made entirely in the United States. Wherever you’re coming from, we’re here to help you get to your next level. Quite simply, we’re for everybody.

The Movita team

Tonya Lewis Lee


Tonya Lewis Lee, founder of Movita Organics, is a passionate advocate for women’s health and wellness. After studying and practicing law, Tonya turned to creativity by first writing her classic children’s books, Please Baby Please and Please Puppy Please. She would go on to produce television and film always with an eye toward, women, families and social justice. Tonya also found her voice as an advocate becoming the spokesperson for the US Department of Health and Human Services Office of Minority Health, A Healthy Baby Begins with You (AHBBWY) campaign. Inspired by her work with AHBBWY, Tonya created and published the wellness blog Healthy You Now to educate, empower and support women in their own unique health journeys. Movita Organics is the nexus of Tonya’s work as a creator, communicator and women’s health advocate.

Robert Sires


Robert Sires former CEO of Unipharm, a U. S. Based vitamin and supplement manufacturer, that he would go on to sell for $200 million is a founder in Movita Organics bringing his expertise in not only the vitamin supplement business but as a serial entrepreneur. He is also an early stage investor in Wheels Up, Chopt, Mall We Go, Swoonery, and U.S. Functional Foods. Bob is a board member of, a web-based resource to help high school student athletes undergoing the collegiate sports recruiting process make educated decisions about their college choice and he is a member of the Board of Trustees of the University of West Florida.

John Pasmore


John comes to Movita Organics as part of the founding team having joined forces with Tonya after she founded her wellness blog Healthy You Now. John has a diverse business background having worked in traditional print media and transitioning into online media where he co-founded and served as CEO, and completed a very successful the sale of his company, Voyage TV, a video based travel platform. John is an entrepreneur lending his expertise to start-ups such at, a web-based resource to help high school student athletes undergoing the collegiate sports recruiting process make educated decisions about their college choice. John is a member of the Board of Trustees of Outward Bound.

Shola Adisa-Farrar

Content Strategy

Shola Adisa-Farrar joined Movita after having worked with Tonya on the Healthy Baby Begins With You U.S. infant mortality awareness raising campaign out of the Department of Health and Human Services Office of Minority Health. Shola would go on to become the Editor of Healthy You Now, the wellness blog that Tonya founded in 2009. After spending several years in France, Shola returned stateside and joined the Movita team as creative product manager for the brand and editor of the Movita wellness blog.

Allie Rose

Social Media Strategy

Allie Rose works with Movita as our social media strategist. As founder of her consulting agency, TBOYaficionado, Allie has worked with startups and well-established brands for over 20+ years. Working with makeup artist Bobbi Brown and large retailers such as JCrew, Allie brings her years of experience with retail, content creation, and visual merchandising ensuring that our brand voice and visual identity is clear across social media.

Hume Merrit


Hume Merritt joined Movita with over 20 years of experience in health and wellness marketing proving himself with brands ranging from start-ups to $1 billion. As mentioned above, we spent a lot of time and energy developing our product before coming to market to make sure it is of the best available out there… but being the best is not enough if no one knows you exist. Hume is here to make sure you know who we are, how great we are and that we reach and grow our community of health and wellness warriors.

Anastasiya Drevinksy

Customer Service and Logisitics

Anastasiya Drevenskiy comes to Movita after working with Robert Sires for many years. Her years of experience not only in the vitamin supplement industry, her business management in general and her ability to get things done is why she heads up our customer service department to make sure all of your questions are answered and that your experience with Movita will always be remembered as a positive one.

Roza Gandelman

Compliance Officer

Roza Gandelman is Movita’s Quality and Compliance Manager with over 30 years of strong pharmaceutical experience. She worked for Schering-Plough, Wyeth, Pfizer and Unipharm before she joined the Movita team.

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